Every business concern small or large spend huge proportion of their revenues on advertising their products. It is not a matter of worth whether the products are how good or how much were previously soled. Companies will continue to invest on promoting the products. It is not a myth that nothing can be sold without promotion or creating awareness about the features of the item.
It is not unusual, people can also be viewed as products. When they apply for a job or sell their services, they sell their skills,
experience, qualities and potential. Irrespective of how good a 'product is' the person is, their success in winning the job and ultimately, their success in future will depend to a great extent on how well they market themselves.
The most important and crucial marketing tool that persons can employ when seeking to promote themselves is Resume or Curriculum Vitae(CV).
Video - How To Write a Creative Resume
Who Needs a Resume (CV)
Existing era is an era of continuous change and competition for all levels. These two factors are not only growing rapidly but also affecting the lives of people drastically. No one can expects a long term job. Advanced technology and a run for achieving precision and efficiency has led to a dramatic reduction in work force in almost every business concern.
Current Economic Realities
- Women occupy a large roportion of job positions and this share is increasing tremendously.
- With the advent of education flood, very large number of qualified person with no job experience come into field of job searching.
- A 'job for life' is becoming the exception rather than the norm. Reorganisations within companies have led to redundancies and
people who have worked all their lives in one industry are now looking for alternative work for the first time.
- The concept of self employement has attained its peaks, the number of self employed people is inceasing day by day. People like to work on short term projects.
- People must now be prepared to work on a temporary contract, without any job security.
- Job practices are going on changing. People like to work in flexible hours.
Video - How Recruiters Read Your Resume ... in 7 Seconds!
The Resume is not a magic wand. It cannot solve all your problem in a day. But for those who are affected by changing economic horizon, or for those who want a change the resume or CV is an effective marketing tool.
An Effective Resume
Writing an effective resume is part science, part art, and part effort and time. A resume is a brief summary of your background; a snapshot of your skills and abilities. Its primary purpose is to obtain an interview. It should be a clear, accurate and succinct document that outlines your career objective, education, skills/accomplishments and work experience.
Your resume's purpose is to get your foot in the door. A resume does its job successfully if it does not exclude you from consideration.
As a first step in creating a resume, examine what a resume is and consider what it can and cannot do. The word “resume” describes a
one- or two-page summary of your life and employment history. While traditionally submitted on paper, resumes also are sent in electronic
form over the Internet. Whatever a resume’s form, the idea is to highlight specific parts of your past that demonstrate that you can
do a particular job well.
A resume presents you to prospective employers who—based on their response to the resume—may or may not grant you an interview.
Along with the application form, the resume is the tool employers use most to screen job seekers. So, a resume is clearly a tool to use in getting a job, right? The answer to this is both yes and no. Anyhow; your resume is your ticket to an interview where you can sell yourself!
Resume in NOT Required in Some Job Applications
Employers seeking to fill office, managerial, professional, and technical positions often want the details provided in a resume. But for
many jobs, particularly some entry-level, trade, or unskilled positions, resumes typically aren’t required. Often, completing an application is all that’s required.
WHy Resume or CV
Many people arguably beleive that reaume is not required at all. They have a few legitimate arguments for their belief that resume isn't all that impotant. But reality is that almost all job seekers will need resume.
Employers Usually Ask for Resume
In big organizations the first scrutinizing is often performed on the basis of information provided in your resume. So they Usually Ask for Resumes If an employer asks for a resume, why make excuses? This alone is reason enough to have one.
Resumes Help Structure Your Communications
A well written resume offers reader to know about you in a structurally refined format. You clarify your objectives, describes your job related skills and competencies, narrates your relevant education and work experience, and highlights your achievments in an effective format. If you’ve put some effort into writing your resume, you’ll find that you’re that much better prepared to speak about yourself in networking
situations and interviews.
What should the resume content be about?
It's not just about past jobs! It's about YOU, and how you performed and what you accomplished in those past jobs--especially those accomplishments that are most relevant to the work you want to do next. A good resume predicts how you might perform in that desired future job.
Why your resume is important?
It's the first meeting between you and a prospective employer. First impressions are lasting ones. Well, your resume is the first meeting between you and a prospective employer more often now than ever. So, how do you want to be remembered? Wrinkled and unorganized or Neat and structured. Long and boring or Precise and interesting.
Main purpose of resume writing
Your resume is a tool with one specific purpose: to win an interview. A resume is an advertisement, nothing more, nothing less. A great resume doesn't just tell them what you have done but makes the same assertion that all good ads do.
What resume writing isn't?
It is a mistake to think of your resume as a history of your past, as a personal statement or as some sort of self expression.
Focus on the employer's needs and not yours
Employer is not much interested in your needs but in company's. Ask yourself, what would make a perfect candidate for this job. What does the employer really want and need? What special abilities would this person have? What would set a truly exceptional candidate apart from a merely good one?
Great resumes has two sections
In the first, you make assertions about your abilities, qualities and achievements. You write powerful, but honest, advertising copy that makes the reader immediately perk up and realize that you are someone special.
The second section, the evidence section, is where you back up your assertions with evidence that you actually did what you said you did. This is where you list and describe the jobs you have held, your education, etc.
Objective of Resume Writing
Your resume should be pointed toward conveying why you are the perfect candidate for one specific objective or job title. Good advertising is directed toward a very specific objective.