During the past year, Boz Corporation, a cigarette manufacturer, has engaged in a "corporate image" advertising campaign. One executive now urges that the advertising be extended for another year because profits have increased by 29% over the previous year. Another executive, however, is skeptical. She observes that the increases are typical for the industry over the past year, although none of their competitors have used corporate image advertising. The most accurate way of summarizing the second executive's point would be:
Correct Answer: E
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